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Meet Lena Marg

AI Strategy Consultant

Helping you build actionable strategies to get the most out of AI in localization today — and plan for what’s coming tomorrow.

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What I Do.

I’ve spent nearly 20 years helping teams make machine translation work in the real world, no matter where they’re starting from. I bring a mix of big-picture strategy and hands-on experience, and I’ll work with you to make sense of your options, explore what’s possible, and build a plan that works for your content, your team, and your goals.

AI Strategy Partner

I help you step back, look at the big picture, and figure out where AI and MT really fit in your localization strategy — not just on paper, but in practice.

MT Evaluation Guide

From tool selection to benchmarking, I help you ask the right questions, test the right things, and make decisions you can actually stand behind.

Implementation Coach

I help you roll out AI in a way that works for your team — building a clear plan, setting realistic goals, and supporting you through every step.

AI Trainer & Enabler

I make AI less intimidating and more actionable,  whether I’m training linguists, project managers, or leadership teams.

Client Advocate & Internal Ally

I help you make the case for change, giving you the language, data, and confidence to get leadership and stakeholders on board.

AI Alignment Coach

I help you bring people together around a shared AI vision — making sure everyone understands what’s changing, why it matters, and how to move forward together.

Strategic Solutions That Solve Your Toughest Challenges

Comprehensive solutions designed to help you build, test, and launch AI localization with confidence.

Technology Strategy Creation

Whether you need to streamline workflows, embrace AI, enable automation, or improve connectivity between systems, we’ll help you navigate the complex localization technology ecosystem. 

 

 With our Technology Strategy Creation solutions, you’ll gain the insights and roadmap needed to boost efficiency, reduce costs, and scale your localization operations.

Process Optimization and Automation

We assess current localization processes, identify inefficiencies, and design optimized workflows to improve overall efficiency, productivity, and quality, streamlining operations and reducing costs.

Automated Translation: MT, AI & LMM Solutions

We guide you in integrating machine translation (MT), artificial intelligence (AI) and Large Language Model (LMM) technologies into localization workflows, blending their capabilities with human expertise and quality processes, allowing you to leverage their potential to improve efficiency, scalability, and cost-effectiveness.

Technology training and Tech Team Building

We develop customized training programs, workshops, and materials to enhance the skills and expertise of internal localization teams, empowering them to effectively utilize technologies, optimize processes, and deliver exceptional results. 

 

When needed we also train and empower tech owners through ongoing coaching & mentorship.

Rapid On-the-Fly Translation Solutions

We design and implement agile, on-demand translation solutions that enable clients to localize content quickly and efficiently in real-time, meeting the needs of fast-paced, dynamic business environments.

Tech-Fueled Quality, Quality Estimation and Quality Assurance Programs

We develop and pilot innovative Quality and QA programs that leverage advanced technologies, such as AI-powered quality estimation and automated quality assurance, to enhance the efficiency and effectiveness of localization quality control.

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Tangible Business Outcomes for Leaders Like You

Discover how we’ve helped localization leaders become the heroes of their organizations

Company

Challenges

  • Declining company revenues
  • Struggling to acquire new business
  • Outdated branding failing to attract clients

Solution

  • Redefined & refined the company’s value proposition, service offering & branding.
  • Aggressive new business development program targeted towards best match clients.
  • Consistent outreach & account management to assure visibility, improved relationships and increased revenue.
  • Creation of distinct internal teams and workflows to successfully onboard & serve new clients.

Results

34%

Massively increased visibility and recognition of TextTrans' capabilities in global market.

74%

'We brought our company from decline to growth and improved our client relationships, so that our revenue has never been higher' Claudio Costa - TextTrans

Company

Challenge

  • Growing number of Life Sciences accounts with diverse requirements
  • Need for optimized internal knowledge to meet client demands and ensure retention
  • Insufficient expertise in recruiting and vetting competent Life Sciences freelance linguists

Solution

  • Provided targeted training on linguist requirements, CV screening, and assessment for CRO & Regulatory Labelling
  • Optimized and organized Life Sciences test translation pieces for accurate linguist testing
  • Collaborated with internal internship department to expand resource pools

Result

34%

Established standardized processes for recruiting, vetting, and testing Life Sciences linguists

74%

Improved ability to meet client demands and ensure client retention

Company

Challenge

Need to incorporate MT technology into workflows and services.

Lack of deployment protocols and evaluation standards

Insufficient internal and external team knowledge of MT/AI practices

Solution

Established deployment protocols and evaluation standards for MT integration

Provided comprehensive training on MT/AI practices to internal and external teams

Implemented customized MT solutions for specific games and content types

Result

34%

Successfully integrated MT technology into the MLVs' workflows and services

74%

Enhanced quality and consistency of translations for games and related content

Company

Challange

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Solution

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Result

34%

Successfully Increased the conversion rate.

74%

Decreased cost rate within a month.

Company

Challange

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Solution

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Result

34%

Successfully Increased the conversion rate.

74%

Decreased cost rate within a month.

About Me.

With 20 years of hands-on experience in Machine Translation, I am genuinely one of the longest-running MT implementation specialists out there. Over the years, I’ve held all kinds of roles in localization, from linguist to program manager to head of MT operations. That experience shapes how I help clients today: by looking at the full picture — people, processes, and technology — to find solutions that work for everyone and have a real (and positive) business impact.

Collaborative by Nature

I enjoy building relationships and working through challenges together. Bringing the right people into the process is key to making sure solutions stick.

Detail-Oriented with a Big-Picture View

Long-term goals matter, but the details make or break them. I help you connect both to keep strategy and execution working together.

Grounded and Practical

No hype, no overpromising. My focus is on what’s realistic, useful, and achievable for your business and your team.

Methodical and Structured

Big ideas are only helpful if you can act on them. I help break the work into clear, manageable steps that keep progress on track.

Straightforward and Clear

Buzzwords can be intimidating and confusing. Let’s skip them, shall we? I keep the language simple and the advice honest, so you always know what’s next.

Committed to Real Impact

Quick wins are great, but lasting impact matters more. I’m here to help you build solutions that make a real difference.

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Meet the Magic Beans Agency Experts

Our team of experienced consultants is ready to help you achieve your goals

Robert Martin

Growth & Transformation Leader

Laura Casanellas

Tech & Transformation Leader

Rita Gonçalves

Strategic Talent Leader

Susmi Rosenthal

Life Sciences Leader

Massimo Tedeschi

Growth Marketing Leader

Let’s discuss.

Have a challenge in mind?

Reach out for a no-strings chat and let us see if we can make your life easier…

Talk to Lena

Latest Resources.

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