Laura Casanellas Luri - Magic Beans Agency

Meet Laura
Casanellas Luri

Technology & Transformation Leader

Harnessing Tech, MT, AI & Language Operations to assure your growth

What I Do.

Full Technology-Driven Localization strategies with Machine Translation, Artificial Intelligence and Linguistic Quality at the core. Advising Enterprises, Language Service Providers & Technology Companies on how to evaluate, implement & succeed using bleeding-edge innovations.

Technology Guru

I apply & marry innovative tech solutions, driving efficiency and competitive advantage to transform localization operations and outcomes.

MT Program Implementation Manager

I create and refine complex MT programs, optimizing workflows and advanced language solutions to assure productivity and quality.

Systems & Process Optimization Analyst

I streamline systems and processes, identifying and maximizing efficiency and effectiveness, while working closely with valued Talent to achieve peak performance.

AI Evangelist & Trainer

I champion the best AI solutions, revolutionizing workflows and driving innovation to unlock unparalleled efficiency and strategic insights.

Quality Systems Architect

I architect, implement & refine quality systems, adapted to specific client needs and international standards. I ensure excellence and compliance to assure quality performance and outcomes.

Tech & AI Support for Sales and Client onboarding

I support client success and sales teams during the buying process, creating customized solutions, client stickiness and additional value. I assure seamless client onboarding and enhance stakeholder experience.

Localization Services That Solve Your Toughest Challenges

Comprehensive solutions designed to help you get stuff done quickly and efficiently

Technology Strategy Creation

Whether you need to streamline workflows, embrace ai, enable automation, or improve connectivity between systems, we’ll help you navigate the complex localization technology ecosystem.

With our Technology Strategy Creation solutions, you’ll gain the insights and roadmap needed to boost efficiency, reduce costs, and scale your localization operations.

Technology/ MT/ AI Evaluation and Selection

We guide clients in evaluating and selecting the most suitable and most up to date localization tools, platforms, and software solutions tailored to their specific needs and requirements, ensuring optimal efficiency and ROI.

Process Optimization and Automation

We assess current localization processes, identify inefficiencies, and design optimized workflows to improve overall efficiency, productivity, and quality, streamlining operations and reducing costs.

Automated Translation: MT, AI & LMM Solutions

We guide you in integrating machine translation (MT), artificial intelligence (AI) and Large Language Model (LMM) technologies into localization workflows, blending their capabilities with human expertise and quality processes, allowing you to leverage their potential to improve efficiency, scalability, and cost-effectiveness.

Technology training and Tech Team Building

We develop customized training programs, workshops, and materials to enhance the skills and expertise of internal localization teams, empowering them to effectively utilize technologies, optimize processes, and deliver exceptional results.

When needed we also train and empower tech owners through ongoing coaching & mentorship.

AI Multimedia Localization Consulting

We provide specialized consulting services for the AI-enabled localization of multimedia content, including audio, video, and interactive materials, using the latest in AI technologies to ensure seamless adaptation and cultural relevance across target markets.

Tangible Business Outcomes for Leaders Like You

Discover how we’ve helped localization leaders become the heroes of their organizations

About Me.

Linguist, Tester, Quality Manager, Vendor Manager, Language Services Manager, MT Program Manager, Product Manager, Consultant – Laura Casanellas has worn many hats over the last 20 plus years and is proud to share her wealth of knowledge and experience.

Add to this list equally demanding titles of Journalist, Mother, Eco-activist, and you start to understand why clients have started to call her ‘Magic Laura’.

Passionate about Tech

From the early days of machine translation (MT), I have been dedicated to adopting and enhancing technologies to support stakeholder goals. With a keen interest in the latest advancements, I offer both macro and micro perspectives, adding significant value across various scenarios.

I lead by example

I excel in leading technology training and implementations, even in highly complex areas. My project management skills ensure a structured approach, providing clear direction and consistently achieving desired outcomes.

Goal-oriented

Driven by a commitment to achieving clearly-defined objectives, I meticulously plan and execute strategies to exceed client expectations. I involve clients’ teams in the process, ensuring everyone is aligned and no one is left behind.

Holistic Problem-Solver

With extensive experience in various localization roles, I offer a broad perspective and apply a holistic, win-win approach for clients. My expertise in making swift technology- related decisions helps solve complex challenges effectively.

Innovator

I leverage creativity to design cutting-edge technology-based solutions, integrating machine translation (MT), artificial intelligence (AI), quality assurance, and human expertise. Exploring new approaches, I aim to create the greatest impact.

Adaptable & Flexible

Thriving in dynamic technology environments, I embrace challenges and adapt my approach to meet diverse business needs, personality traits, and team preferences, ensuring effective and tailored solutions.

People seem to like us.

Laura worked for Translators without Borders, stepping in when TWB needed someone quickly to manage the transition/growth of our translation community processes. Laura did an excellent job of addressing the short-term needs in the translation team responding to the refugee crisis in Bangladesh. She developed clear workflows and processes for the team and restructured the team so that we could work more efficiently. Laura also supported the community team and the transition to the new version of TWB's Kato platform. I would recommend Laura as a person who makes things happen and gets things done.

Aimee Ansari

Chief Executive at CLEAR Global Executive Director, Translators without Borders

I worked with Laura on multiple Machine Translation projects. Laura is amazing to work with. Friendly and knowledgeable. Determined and responsible. Her understanding of the complexity of the projects gave me the peace of mind that no matter what, it was handled, as Laura was on the project. She demonstrating an incredible initiative and a strong dedication, always followed up on things and never let anything slip.

Morgan O'Brien

Senior Technical Program Manager - SurveyMonkey

Laura is a very professional consultant. She has demonstrated a deep knowledge of quality metrics and has worked closely with us to create a new, objective system to evaluate our vendors’ jobs, providing also a training to our linguists on how to use this system and how to analyse the collected data. Besides, she also helped us evaluating objectively the performances of different MT engines in order to measure the results in terms of quality and productivity. I will definitely consider to work again with her because she has proven to be extremely knowledgeable, professional and always available in case of need.

Valeria Premoli

Strategic Technology Manager - presso Aglatech14

Laura liaises with PTW not only as an MT specialist but as a Language Quality consultant as well. She has tremendous experience and I can always rely on her precious advice as a Global Quality Manager. She has got extensive knowledge of translation quality management processes, techniques or methodologies and excellent grasp of soft skills helping to see and comprehend various social barriers or cultural differences. She is a real expert and delight to work with.

Olga Mielczarek

Global Quality Manager - Pole to Win

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Robert Martin

Growth & Transformation Leader