Meet Laura
Casanellas Luri

Technology & Transformation Leader

Harnessing Tech, MT, AI & Language Operations to assure your growth

What I Do!

Full Technology-Driven Localization strategies with Machine Translation, Artificial Intelligence and Linguistic Quality at the core.  Advising Enterprises, Language Service Providers & Technology Companies on how to evaluate, implement & succeed using bleeding-edge innovations.

Success Stories

Full Technology-Driven Localization strategies with Machine Translation, Artificial Intelligence and Linguistic Quality at the core.  Advising Enterprises, Language Service Providers & Technology Companies on how to evaluate, implement & succeed using bleeding-edge innovations.

About Me.

Linguist, Tester, Quality Manager, Vendor Manager, Language Services Manager, MT Program Manager, Product Manager, Consultant – Laura Casanellas has worn many hats over the last 20 plus years and is proud to share her wealth of knowledge and experience.

 

Add to this list equally demanding titles of Journalist, Mother, Eco-activist, and you start to understand why clients have started to call her ‘Magic Laura’.

Passionate about Tech

Since the early days of MT, I have been passionate about adopting and improving technologies to support stakeholder goals. I have followed and contributed to the latest advances and have macro and micro perspectives which allow me to add value in different scenarios.

I lead by example

I am at home in leading technology training or implementations, often in highly complex areas. I provide clear direction and my project management skills assure a structured approach so that we always reach the desired destination and outcomes.

Goal-oriented

I am driven and motivated to reach clearly-defined objectives, meticulously planning and executing to exceed client expectations and bring their teams on the journey with me, so no one is left behind.

Holistic Problem-Solver

Having worked in many different localization roles, I have a wide perspective and can apply a holistic win-win approach for my clients. I excel at making swift technology-related decisions and finding solutions to complex challenges.

Innovator

I leverage my creativity to design innovative technology-based solutions, incorporating MT, AI, Quality and of course Human Expertise. I love to explore new approaches to create the greatest impact.

Adaptable & Flexible

I love challenge and thrive in dynamic technology environments, adapting my approach to meet diverse business needs, personality needs and team preferences.

We are driven by Vision, Passion, Innovation and Collaboration

Multidisciplinary team with diverse backgrounds and experiences

Practical, no-nonsense solutions tailored to your unique needs

Rapid delivery and unwavering commitment to your success

Localization Services That Solve Your Toughest Challenges

Comprehensive solutions designed to help you get stuff done quickly and efficiently

Localization Strategy

Align your efforts with global growth objectives and get buy-in from stakeholders, even when resources are tight

Language Technology

Streamline your workflow with the right tools and integrations without adding to your team’s workload

Translation Quality

Ensure your brand shines in every language while keeping up with increasing volumes and shrinking timelines

Localization Talent

Build and nurture a high-performing team that can handle changing requirements and shifting priorities

Language Operations

Establish efficient and scalable processes that help you manage multiple stakeholders and complex projects with ease

Training

Upskill your team with best practices and cutting-edge techniques that improve consistency and reduce manual effort

People seem to like us.

Aimee Ansari - Chief Executive at CLEAR Global Executive Director, Translators without Borders
Laura worked for Translators without Borders, stepping in when TWB needed someone quickly to manage the transition/growth of our translation community processes. Laura did an excellent job of addressing the short-term needs in the translation team responding to the refugee crisis in Bangladesh. She developed clear workflows and processes for the team and restructured the team so that we could work more efficiently. Laura also supported the community team and the transition to the new version of TWB's Kato platform. I would recommend Laura as a person who makes things happen and gets things done.
Aimee Ansari
Chief Executive at CLEAR Global Executive Director, Translators without Borders
Morgan O'Brien
I worked with Laura on multiple Machine Translation projects. Laura is amazing to work with. Friendly and knowledgeable. Determined and responsible. Her understanding of the complexity of the projects gave me the peace of mind that no matter what, it was handled, as Laura was on the project. She demonstrating an incredible initiative and a strong dedication, always followed up on things and never let anything slip.
Morgan O'Brien
Senior Technical Program Manager - SurveyMonkey
Valeria Image
Laura is a very professional consultant. She has demonstrated a deep knowledge of quality metrics and has worked closely with us to create a new, objective system to evaluate our vendors’ jobs, providing also a training to our linguists on how to use this system and how to analyse the collected data. Besides, she also helped us evaluating objectively the performances of different MT engines in order to measure the results in terms of quality and productivity. I will definitely consider to work again with her because she has proven to be extremely knowledgeable, professional and always available in case of need.
Valeria Premoli
Strategic Technology Manager - presso Aglatech14
Olga PTW
Laura liaises with PTW not only as an MT specialist but as a Language Quality consultant as well. She has tremendous experience and I can always rely on her precious advice as a Global Quality Manager. She has got extensive knowledge of translation quality management processes, techniques or methodologies and excellent grasp of soft skills helping to see and comprehend various social barriers or cultural differences. She is a real expert and delight to work with.
Olga Mielczarek
Global Quality Manager - Pole to Win

Meet the Magic Beans Agency Experts

Our team of seasoned localization professionals is ready to help you achieve your global goals

Robert Martin

Senior Localization Strategist
Profile Details

Laura

Senior Localization Strategist
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Rita

Senior Localization Strategist
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Let’s discuss.

Have a project in mind?

Reach out, tell me your immediate challenges and together we will identify the right solution for you.

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