Laura Casanellas Luri – Magic Beans Agency

Meet Laura
Casanellas Luri

Technology & Transformation Leader

Harnessing Tech, MT, AI & Language Operations to assure your growth

What I Do.

Full Technology-Driven Localization strategies with Machine Translation, Artificial Intelligence and Linguistic Quality at the core. Advising Enterprises, Language Service Providers & Technology Companies on how to evaluate, implement & succeed using bleeding-edge innovations.

Technology Guru

I apply & marry innovative tech solutions, driving efficiency and competitive advantage to transform localization operations and outcomes.

MT Program Implementation Manager

I create and refine complex MT programs, optimizing workflows and advanced language solutions to assure productivity and quality.

Systems & Process Optimization Analyst

I streamline systems and processes, identifying and maximizing efficiency and effectiveness, while working closely with valued Talent to achieve peak performance.

AI Evangelist & Trainer

I champion the best AI solutions, revolutionizing workflows and driving innovation to unlock unparalleled efficiency and strategic insights..

Quality Systems Architect

I architect, implement & refine quality systems, adapted to specific client needs and international standards. I ensure excellence and compliance to assure quality performance and outcomes.

Tech & AI Support for Sales and Client onboarding

I support client success and sales teams during the buying process, creating customized solutions, client stickiness and additional value. I assure seamless client onboarding and enhance stakeholder experience.

Localization Services That Solve Your Toughest Challenges

Comprehensive solutions designed to help you get stuff done quickly and efficiently

Localization Strategy

Align your efforts with global growth objectives and get buy-in from stakeholders, even when resources are tight

Language Technology

Streamline your workflow with the right tools and integrations without adding to your team’s workload

Translation Quality

Ensure your brand shines in every language while keeping up with increasing volumes and shrinking timelines

Localization Talent

Build and nurture a high-performing team that can handle changing requirements and shifting priorities

Language Operations

Establish efficient and scalable processes that help you manage multiple stakeholders and complex projects with ease

Training

Upskill your team with best practices and cutting-edge techniques that improve consistency and reduce manual effort

Tangible Business Outcomes for Leaders Like You

Discover how we’ve helped localization leaders become the heroes of their organizations

About Me.

Linguist, Tester, Quality Manager, Vendor Manager, Language Services Manager, MT Program Manager, Product Manager, Consultant – Laura Casanellas has worn many hats over the last 20 plus years and is proud to share her wealth of knowledge and experience.

Add to this list equally demanding titles of Journalist, Mother, Eco-activist, and you start to understand why clients have started to call her ‘Magic Laura’.

Passionate about Tech

Since the early days of MT, I have been passionate about adopting and improving technologies to support stakeholder goals. I have followed and contributed to the latest advances and have macro and micro perspectives which allow me to add value in different scenarios.

I lead by example

I am at home in leading technology training or implementations, often in highly complex areas. I provide clear direction and my project management skills assure a structured approach so that we always reach the desired destination and outcomes.

Goal-oriented

I am driven and motivated to reach clearly-defined objectives, meticulously planning and executing to exceed client expectations and bring their teams on the journey with me, so no one is left behind.

Holistic Problem-Solver

Having worked in many different localization roles, I have a wide perspective and can apply a holistic win-win approach for my clients. I excel at making swift technology-related decisions and finding solutions to complex challenges.

Innovator

I leverage my creativity to design innovative technology-based solutions, incorporating MT, AI, Quality and of course Human Expertise. I love to explore new approaches to create the greatest impact.

Adaptable & Flexible

I love challenge and thrive in dynamic technology environments, adapting my approach to meet diverse business needs, personality needs and team preferences.

People seem to like us.

Laura worked for Translators without Borders, stepping in when TWB needed someone quickly to manage the transition/growth of our translation community processes. Laura did an excellent job of addressing the short-term needs in the translation team responding to the refugee crisis in Bangladesh. She developed clear workflows and processes for the team and restructured the team so that we could work more efficiently. Laura also supported the community team and the transition to the new version of TWB's Kato platform. I would recommend Laura as a person who makes things happen and gets things done.

Aimee Ansari

Chief Executive at CLEAR Global Executive Director, Translators without Borders

I worked with Laura on multiple Machine Translation projects. Laura is amazing to work with. Friendly and knowledgeable. Determined and responsible. Her understanding of the complexity of the projects gave me the peace of mind that no matter what, it was handled, as Laura was on the project. She demonstrating an incredible initiative and a strong dedication, always followed up on things and never let anything slip.

Morgan O'Brien

Senior Technical Program Manager - SurveyMonkey

Laura is a very professional consultant. She has demonstrated a deep knowledge of quality metrics and has worked closely with us to create a new, objective system to evaluate our vendors’ jobs, providing also a training to our linguists on how to use this system and how to analyse the collected data. Besides, she also helped us evaluating objectively the performances of different MT engines in order to measure the results in terms of quality and productivity. I will definitely consider to work again with her because she has proven to be extremely knowledgeable, professional and always available in case of need.

Valeria Premoli

Strategic Technology Manager - presso Aglatech14

Laura liaises with PTW not only as an MT specialist but as a Language Quality consultant as well. She has tremendous experience and I can always rely on her precious advice as a Global Quality Manager. She has got extensive knowledge of translation quality management processes, techniques or methodologies and excellent grasp of soft skills helping to see and comprehend various social barriers or cultural differences. She is a real expert and delight to work with.

Olga Mielczarek

Global Quality Manager - Pole to Win

Meet the Magic Beans Agency Experts

Our team of experienced consultants is ready to help you achieve your goals

Robert Martin

Growth & Transformation Leader