Meet
Robert Martin

Growth & Transformation Leader

Building Relationships & Revenue in the Global Content Industry

What I Do

Growth Solutions That Solve Your Toughest Challenges

Comprehensive solutions designed to help you grow, transform and thrive.

Target Market Research & Niche Definition

We carry out in-depth analysis to identify and understand your LSP’s preferred target markets, niches & buyers. This enables precise targeting, better value propositions, more effective marketing, and increased competitiveness and customer engagement.

Revenue Strategy Creation & Go-to-Market Planning

We develop a strategic plan to optimize revenue generation and growth for your LSP, aligning business objectives with market opportunities. We also create and execute a comprehensive go-to-market plan to launch and promote your services, accelerating market penetration and generating demand.

Value Proposition & Differentiation Consulting

We create & refine compelling value propositions that articulate your unique value and benefits, differentiating you from competitors. We also provide strategic guidance to strengthen your brand identity, positioning, and differentiation, establishing your LSP as the preferred choice in your target market.

Growth Marketing & Outreach Consulting

We design and execute data-driven marketing campaigns aimed at accelerating business growth and expansion. We also advise you on creating targeted outreach initiatives to connect with your preferred potential client profiles, increasing brand awareness and opening new opportunities.

Sales & Marketing Mentorship & Coaching

We provide targeted mentorship and coaching to sales and marketing professionals to improve performance and achieve business objectives. We build confidence, enhance skill proficiency, and drive individual and team success.

Demand Generation & Content Marketing Programs

We implement targeted programs to generate interest and demand for your LSP’s services among potential clients. We develop content marketing strategies to attract, engage, and convert target audiences, positioning your LSP as a thought leader and driving inbound traffic.

Tangible Business Outcomes for Leaders Like You

Discover how we’ve helped localization leaders become the heroes of their organizations

About me

ENTJ Personality Type

 

People with the ENTJ Myers-Briggs personality type (Commanders) are often recognized as natural-born leaders, known for their charisma, confidence, and authoritative presence. ENTJs have a remarkable ability to unite teams and rally crowds behind common goals, making them highly effective in leadership roles.

 

They utilize their sharp intellect, unwavering drive, and strong determination to achieve ambitious objectives. Their rational approach to problem-solving and decision-making sets them apart as strategic thinkers. ENTJs take immense pride in their work ethic and impressive self-discipline, which contribute to their success in various fields, from business to personal endeavors.

 

Their focus and perseverance allow them to overcome challenges and lead others to success. Whether in the boardroom or the battlefield, ENTJs are driven to excel and inspire those around them to achieve greatness.

Abundance mindset

I see endless possibilities that fuel growth and creativity, empowering your enterprise and goals to reach new heights.

By embracing this mindset, I can help you unlock opportunities, overcome challenges, and cultivate an environment where innovation thrives.

Perfectionist

My standards are exceptionally high, driven by a deep understanding of client expectations. I am committed to ensuring excellence in every project, no matter the scope or complexity.

This dedication to quality and client satisfaction guarantees that your goals are not only met but exceeded, delivering results that align with your vision and objectives.

Tenacious

I relentlessly pursue goals, overcoming obstacles to ensure breakthroughs for my clients. My determination drives success, pushing boundaries and delivering results that make a lasting impact.

Integrity

Integrity is at the core of my values. I believe in trust, transparency, and honesty, fostering genuine connections and long-lasting loyalty with partners and colleagues.

By upholding these principles, I create strong, trustworthy relationships that drive mutual success and collaboration.

Imaginative

As an imaginative thinker, I bring fresh ideas and creative solutions to the table, fueling your success, driving growth, and fostering constant innovation.

By leveraging this creativity, I help your business stay ahead of the curve, ensuring that you consistently achieve your goals and stand out in a competitive market.

Deep experience

I bring a wealth of expertise and hard-earned lessons to the table, ensuring impactful results, avoiding pitfalls, and achieving success from the outset. My deep experience empowers me to deliver excellence right from the start.

People seem to like us.

Cristina Pardo Welocalize
Robert's knowledge of the localization industry along with his people skills make him the perfect person to act as a liaison between production and customers. He always has in mind the customers' needs and is able to guide them through the challenges they face during their localization projects. He is great dealing with new clients who have no or very little localization experience, acting as their consultant. On top of that, he is extremely easy to work with, always positive and willing to help. I can't recommend Robert high enough!
Cristina Pardo
Operations Leader - Welocalize
Daire Lawlor
Robert is one of the most impressive business development professionals I have had the pleasure to work with. His bright, inquisitive nature, good humour and ability to translate his client's requirements into compelling propositions means he has an impressive close rate. His energy and ability to motivate his counterparts in operations mean that projects are set up for success from the outset. I hold him in very high regard and would have no hesitation in recommending him.
Dáire Lawlor
Managing Director - Interwoven Ltd.
MAYA GHANEM
I had the pleasure of working with Robert for over a year while at Louvre Hotels Group, collaborating on localization projects. Robert is proactive, always able to conceive, develop and implement the best solutions to drive the overall success of the project. Robert keeps everything on track and moving smoothly, he consistently delivers high quality content, and he makes sure all the deadlines are met. I would not hesitate to work with him again.
Maya Ghanem
Group Ecommerce Product Manager - Europcar Mobility Group
Clara García
Robert brings to the table an impressive 24 years of experience in the global content industry, coupled with a deep understanding of the intricacies of the language service sector. As a Client Success Specialist, I had the opportunity to learn from Robert's exceptional leadership. He is adept at building high-performing teams and fostering a collaborative environment where every member is empowered to excel. Plus, his expertise in business strategy and transformation has been instrumental in delivering tangible results for our clients. One of Robert's greatest strengths lies in his ability to develop compelling value propositions and effective outreach strategies. He possesses a knack for identifying emerging technologies and trends that can be leveraged to gain a competitive edge in the marketplace. Through his guidance, we were able to refine our approach to lead generation, streamline the sales process, and forge stronger client relationships. Robert's dedication to client success is unparalleled. He takes the time to understand each client's unique needs and goals, ensuring that our services are tailored to deliver maximum impact. His passion for driving results inspires everyone around him to strive for excellence.
Clara García
Customer Success - el turco

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