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Meet Alexandra Arenz

DACH Lead Consultant

Helping you turn tech and talent into a competitive advantage in the age of AI.

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What I Do.

I support language service providers, enterprises, and freelancers—primarily in the DACH region—through a combination of strategic consulting, training design and delivery, and 1:1 mentorship. My goal is to help you build sustainable, efficient, and human-centred localisation, technology & growth solutions in the age of AI.

Tech & AI Strategy

I help you use AI, MT, and other language tech to solve problems and open up new possibilities with tools that deliver meaningful results and integrate smoothly into your existing workflows.

Localization Process Optimization

I work with you to simplify how work gets done — reducing friction, improving efficiency, automating repetitive tasks and making sure your systems support your team instead of slowing them down.

Vendor & Talent Strategy

I support you in building a stronger, more future-ready talent network, from organizing your current talent pool to finding the right people and creating better ways to collaborate.

Corporate Training

I design and deliver practical training that builds confidence and competence, whether you're training in-house teams, freelancers, or cross-functional stakeholders.

1:1 Mentoring & Coaching

I support language professionals with technical coaching, career growth, and professional and personal development in key soft skills. Whether you’re stuck, shifting directions, or trying something new, we’ll figure it out together — and find a way forward that works for you.

Service Portfolio Development

I help you assess what you offer, where there’s room to grow, and how to align your services with what clients are looking for now.

Strategic services that solve your toughest challenges

Smart solutions that support strong teams and sustainable growth.

Technology/ MT/ AI Evaluation and Selection

We guide clients in evaluating and selecting the most suitable and most up to date localization tools, platforms, and software solutions tailored to their specific needs and requirements, ensuring optimal efficiency and ROI.

Process Optimisation & Automation

We assess current localization processes, identify inefficiencies, and design optimized workflows to improve overall efficiency, productivity, and quality, streamlining operations and reducing costs.

Language Services Portfolio Development

Together, we evaluate your current offerings and explore where to expand—or narrow—your service range to stay competitive and aligned with client needs.

Talent Strategy Development

Develop a robust talent strategy tailored to your organization’s needs. We help you create a roadmap for attracting, developing, and retaining top talent, ensuring your workforce is equipped to meet future challenges.

Training Needs Assessment & Training Program Development

From language technology to communication, I create and deliver practical training strategies tailored to your audience, whether internal teams, freelancers, or external stakeholders. When needed, I collaborate with subject matter experts to ensure high-quality training delivery in specialised areas outside my core expertise.

Research & Writing

Need to explore a new technology, market, or process? I carry out in-depth research and present actionable insights. I also draft strategy documents, manuals, and editorial content when your internal bandwidth is tight.

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Tangible Business Outcomes for Leaders Like You

Discover how we’ve helped localization leaders become the heroes of their organizations

Company

Challenges

  • Declining company revenues
  • Struggling to acquire new business
  • Outdated branding failing to attract clients

Solution

  • Redefined & refined the company’s value proposition, service offering & branding.
  • Aggressive new business development program targeted towards best match clients.
  • Consistent outreach & account management to assure visibility, improved relationships and increased revenue.
  • Creation of distinct internal teams and workflows to successfully onboard & serve new clients.

Results

34%

Massively increased visibility and recognition of TextTrans' capabilities in global market.

74%

'We brought our company from decline to growth and improved our client relationships, so that our revenue has never been higher' Claudio Costa - TextTrans

Company

Challenge

  • Growing number of Life Sciences accounts with diverse requirements
  • Need for optimized internal knowledge to meet client demands and ensure retention
  • Insufficient expertise in recruiting and vetting competent Life Sciences freelance linguists

Solution

  • Provided targeted training on linguist requirements, CV screening, and assessment for CRO & Regulatory Labelling
  • Optimized and organized Life Sciences test translation pieces for accurate linguist testing
  • Collaborated with internal internship department to expand resource pools

Result

34%

Established standardized processes for recruiting, vetting, and testing Life Sciences linguists

74%

Improved ability to meet client demands and ensure client retention

Company

Challenge

Need to incorporate MT technology into workflows and services.

Lack of deployment protocols and evaluation standards

Insufficient internal and external team knowledge of MT/AI practices

Solution

Established deployment protocols and evaluation standards for MT integration

Provided comprehensive training on MT/AI practices to internal and external teams

Implemented customized MT solutions for specific games and content types

Result

34%

Successfully integrated MT technology into the MLVs' workflows and services

74%

Enhanced quality and consistency of translations for games and related content

Company

Challange

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Solution

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Result

34%

Successfully Increased the conversion rate.

74%

Decreased cost rate within a month.

Company

Challange

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Solution

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Result

34%

Successfully Increased the conversion rate.

74%

Decreased cost rate within a month.

About me.

I’m a problem-solver at heart. I got my start helping build an LSP from the ground up, so I’ve seen firsthand what it takes to create tools, teams, and systems that actually work. I’m direct and hands-on in how I work, with a focus on what matters most: smart use of technology, engaged talent, and solutions that put people first.

Big-Picture Thinking

I see patterns others miss — how language, people, and processes connect across your organisation and the industry. That perspective helps me spot inefficiencies, get everyone on the same page, and focus on what really drives long-term value.

Versatility

I’ve worked across roles, teams, tools, and verticals — and I like it that way. I absorb new information quickly, then use it to create solutions that work for everyone on your team and move your business forward.

Proactive Mindset

I bring energy, focus, and a solutions-first attitude to every challenge. Do you have a complex challenge without an easy solution? We’ll figure it out together!

Creativity

Complex problems often require unconventional solutions. I combine original thinking with thorough research and analysis to develop solutions that fit your specific context, especially when standard approaches aren’t working.

Integrity

I believe in honest, direct and respectful communication, even when the topic is difficult. That builds trust, strengthens collaboration, and keeps the work aligned with your goals.

Curiosity

I’m always learning — whether it’s a new tool, a shift in the industry, or a better way to work. That inquisitive mindset helps me bring fresh insight and forward-thinking strategies to every project.

Talk to Alexandra

People Seems To Like Us .

“ One of Alex's standout qualities is her ability to deliver polished training sessions that catered to individuals of varying levels of expertise. Her sessions were not only comprehensive but also presented in a manner that was easily understandable to all participants. This ensured that everyone involved could grasp the concepts effectively, resulting I'm sure in enhanced skill development among Ehlion's team members. ”
Francesca Hepton
Independent Author and Translator, Babili Services Ltd.
“ Alexandra has been mentoring me since the beginning of this year and I could not be more grateful for her support, feedback and guidance through the process. She has been extremely helpful and optimistic and made the process of reinventing myself and finding my path in the translation and language industry much easier and funnier. I will always appreciate her effort and I can assure that she is an extremely good professional and mentor and a wonderful person. ”
Anna Cantón Amela
Digital Marketing Specialist, Ecler
“ We started working together over a decade ago. At the time, dealing with Across projects wasn't that easy, but Alex always delivered an easy-to-deal-with package that I could handle! Same with plugins, passwords or other problems that you may face while working online: Alex always found a quick and easy solution, explaining what I could do and why. Her extraordinary patience and cold temper are extremely valuable.

On top of her IT skills, Alex can perfectly speak German and English, handle projects with a tight deadline and deal very fast with the client's and the translator's questions! Always in control, no rush, for a top quality job…

But most of all, Alex is a very kind, open-minded and dynamic person, which makes our collaboration very smooth, easy & efficient! ”
Sandra Duquenne
Independent Translator and Interpreter
“ It was great working with Alex! She's very professional, collaborative and is always on top of her game with technical development in the fields of localization and translation. She's an expert in MT and has an array of skills to support you in your work. Always a pleasure to work with her! ”
Sakshi Vaidya
Translation Team Manager (Team Lead), Absolute Translations Ltd

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Our team of experienced consultants is ready to help you achieve your goals

Robert Martin

Growth & Transformation Leader

Laura Casanellas

Tech & Transformation Leader

Rita Gonçalves

Strategic Talent Leader

Susmi Rosenthal

Life Sciences Leader

Massimo Tedeschi

Growth Marketing Leader

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