In mid-june Laura met with Clara Garcia of el turco to discuss the topic of reinvention within the localization industry! And who better to talk about it, having worked successfully in many roles and worn many hats for the last 20 something years.
They discussed how Language Service Providers and their teams are by their very nature adaptable and flexible, and need to constantly respond to the changing needs of our clients in different industries. You could argue that our basic function remains the same, but the diversity of the stakeholders and industries we support means there is no such thing as a ‘standard’ client. Add to that the changing ways we communicate to global audiences and the new technologies such as MT and AI, our industry is in a constant state of flux!
Topics covered included:
You can watch the interview here:
About Laura: Laura Casanellas is lead consultant at Magic Beans Agency with over 20 years of localization experience. During this time she has focused her efforts on the operations side of the business, mainly but not exclusively in the areas of quality and machine translation implementation. During her career she has been able to work within a large corporate team, as well as smaller boutique product companies. One of her areas of expertise is games.
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