Selling AI-enabled Services
Mastering the Art of Selling AI-Enhanced Language Solutions
As AI transforms the language services landscape, positioning AI-enabled solutions
becomes crucial for your business’ growth. This module equips you with the knowledge and
strategies to effectively market and sell AI-enhanced language services. Learn to
communicate your unique value within the context of AI and position your company as a
forward-thinking partner in your chosen niche.
Concepts.
Great power, Great responsibility​
Communicate the benefits and/ or the ethical/ unresolved considerations of AI in language services to clients.
Being the Expert/Consultant​
Position yourself as an AI-savvy advisor uniquely placed to advise and enable your chosen market.
Customer Intimacy:​
Use AI insights to better understand your different target clients and create tailored services according to their need.
Differentiated Service levels:​
Craft and sell tiered or differentiated AI-enabled services and packages.
New Services, Solutions & Business Models:​
Pitch innovative AI-driven offerings to expand your client base.
Content - a holistic approach:​
Sell comprehensive AI-powered content solutions beyond traditional translation.
Climbing the Value Chain​
Articulate the added value of AI-enhanced services higher up the chain of command to establish authority, increase stickiness and improve positioning.
Being Different:
Use AI’s creative capabilities to stand out in a crowded market.
Following this module, participants will be able to:
– Effectively communicate the benefits and ethical use of AI in language services
– Confidently position themselves as AI experts during sales conversations
– Create and sell tiered AI-enabled service packages to meet diverse client needs
– Articulate the value proposition of new AI-powered services and solutions
– Present holistic, AI-enhanced content strategies to potential clients
– Justify premium pricing for AI-augmented services in sales negotiations
– Differentiate their offerings using AI as a key selling point
Associated
Exercises
Value proposition workshop
Craft compelling AI-centric value statements for your services
Role-playing
Practice overcoming objections to AI-enabled services in sales scenarios
Proposal writing
Develop an AI-focused service proposal for a hypothetical client
Pitch competition
Present a new AI-enabled service to a panel of judges
Case study analysis
Examine successful sales strategies for AI services in the language industry
Preparation
– Review your company’s current AI capabilities and how they enhance your services
– Gather common client objections or concerns about AI in language services
– Familiarize yourself with your competitors’ AI offerings
– Reflect on recent sales conversations and how AI could have improved your pitch
Latest Resources
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